ATOAI enters into association partnership with US-based Adventure Travel Trade Association

In a recent development, Adventure Tour Operators Association of India (ATOAI) has entered into a partnership with US-based Adventure Travel Trade Association (ATTA) under its Association Partnership initiative. ATTA Association Partnership initiative was conceived by the Association in 2007 and comprises of 25 members from across the globe. This partnership with ATTA will benefit ATOAI members as it will offer immense networking opportunities, chance to tap new source markets and allow them to tap the Indian outbound adventure segment effectively.

The Association Partnership initiative helps tourism professionals on six continents to improve cooperation within the specialised adventure sector of the travel and leisure industry. The initiative also benefits the association members to improve intelligence gathering and sharing on critical matters such as Sustainable Tourism, best practices, trends and research, marketing, risk management and matters essential to raising the quality and professionalism of the industry.