Baden-Wurttemberg aggressively promoting its online specialist programme- ‘Cuckoo training programme’ in India

The State Tourist Board Baden-Wurttermberg, based in the Southwestern part of Germany is now looking at increasing the visibility of its online specialist programme- ‘Cuckoo training programme’ in India. The tourist board initially developed the programme on a global level and is now aggressively promoting it in India. Initially the board aims to make wholesalers register for the programme and later focus on retailers. The one day online training programme will make the travel seller aware of the products and services available in every destination of the region (Baden-Wurttermberg). It will also provide the agent a Southwest Germany specialist certification. In order to register for the free online specialist programme, travel operators need to log on to www.cuckoo-training.com.

Elaborating on the programme and its modules, Hector D'Souza, Sales Representative – India, State Tourist Board Baden-Wurttemberg said, “Currently we have about five-six Southwest Germany specialists in India. To increase the destination awareness and knowledge among the travel trade,