A new strategic plan for tourism in the ASEAN countries of Southeast Asia is being prepared to help the region achieve an integrated ASEAN Community by 2015. The plan will recommend a wide range of policies and reforms in ASEAN's tourism marketing, branding, product development, human resource development, quality standards, investment strategies, cruise development, crisis management and communications, infrastructure and border, customs and immigration policy.
According to a report in asiatraveltips.com, the ASEAN Tourism Strategic Plan 2011-2015 was commissioned as a result of partnerships and agreements between the ASEAN National Tourism Organisations, ASEAN Competitiveness Enhancement (ACE) office, a project designed and funded by the United States Agency for International Development, and tourism specialists at the Thammasat University in Bangkok. The College of Innovation in Bangkok's Thammasat University has been tasked with preparing the plan in full consultation with the industry. Dr Walter Jamieson, Professor, |