Baron Luxury Holidays, a division of Mumbai-based air charter and yacht service provider, Baron Luxury and Lifestyle Private Limited, will launch a product dedicated for female travellers early next month. ‘Baron Women’ will focus on providing short luxury holidays to domestic and short-haul overseas destinations like the Maldives, Sri Lanka, etc.
Speaking about the concept, Rajeev Wadhwa, Chairman, Baron Luxury and Lifestyle said, “The basic idea behind launching the product specifically for women is to provide them with an entire luxury experience with a tailor-made and customised package. We are targeting the ultra-elite segment of female travellers with luxury offerings like services of a private jet or helicopter, visits to high-end casinos, destinations, spas etc. A team of female professionals has been put together to service the clients of this product.” |