Bollywood Tourism to create new modules for MICE segment by October 2010

Mumbai-based Bollywood Tourism (BT), which started conducting Bollywood tours in the city in April this year, plans to tap the MICE segment. It is also in the process of creating innovative modules to cater to this segment. The modules that are currently under development include Bollywood themed parties and events at film sets and team building exercises including short film making for corporates. The modules are expected to be offered to MICE groups by October 2010.

The company is also currently in talks with Maharashtra Tourism to make the tours a part of the Deccan Odyssey itinerary. It has already showcased the product to tour operators like Le Passage to India, Cox & Kings and Thomas Cook and some have already added the tours in their India itinerary. It has also conducted familiarisation tours for travel agents, representatives from the state and central Ministry of Tourism and the Concierge Association of India- Western Region. So far, the company has conducted 40 group tours.

The company has already tied up with Bollywood firms like Big ND Studios, Balaji Telefilms for studio and shoot visits;