Breggruen Hotels to launch its first Greenfield budget hotel in Thiruvananthapuram in August 2009

Berggruen Hotels is set to launch its first Greenfield budget hotel in Thiruvananthapuram under the ‘Keys’ brand in August 2009. The 101 room property will be primarily targeted at corporates. However, the hotel chain expects to attract leisure clientele visiting the city. “We are bullish about the scenario at Thiruvananthapuram. Our property will be positioned at par with the Muthoot Plaza and the Fortune South Park,” said Sanjay Sethi, Managing Director, Berggruen Hotels. The hotel chain is using the hub and spoke model for growth in the country and is constantly in the process of identifying new locations for the same. To fuel its growth, the group has also increased its investment in the country by USD 40 million. This year, the company will launch seven hotels which will have a total inventory of about 750 rooms. It will add more 1,000 rooms in 2010.

The company has recently signed properties under the management contract in Hyderabad and Jaipur. While the property taken up in Hyderabad is a Brownfield project currently operating with 45 rooms, the hotel will undergo an up gradation.