Business to Leisure: Middle East’s Transformation in India

As a result of some innovative marketing and promotions by individual destinations in the India market in recent years, outbound travel from India to the Middle East, especially leisure, has grown manifold. The advantages in terms of proximity, connectivity, competitive air fares and diversity in tourism products has transformed many destinations in the region into popular tourist hot spots in the Indian market. Rashmi Pradhan charts the rise, growth and trends in Indian outbound