Business Tourism Australia introduces new B2B trade manual for India

Post the success of Platinum Australia which was launched in India in 2005, (designed for the MICE market), Business Tourism Australia (BTA) has come out with the first edition of a 68 page manual ‘Australian Manual for Travel-Trade India,’ showcasing the best that Australia has to offer to the travel trade in India. BTA is a specialist team responsible for promoting sustainable business events industry in Australia for markets like India and China.

Talking about the trade manual, Peter Colahan, Chief Executive, Business Tourism Australia said, “There has been a growing need to provide the Indian travel trade retail staff with a single information source for destinations and travelling options in Australia. The products highlighted in the manual have an understanding of the needs and expectations of the Indian traveller. Hence, it will act as means of communication between Australia and the agents selling the destination to educate them about suppliers and itineraries designed specially for the Indian market.”

Colahan will be in India till next month for the launch of the trade manual in Mumbai.