California Travel and Tourism Commission (CTTC) is the latest entrant in the Indian market. CTTC, which is looking at increasing Indian arrivals, has appointed New Delhi based Sartha Marketing Consultants as their representatives and will now have a presence in Mumbai and Delhi. The Commission is looking at attracting FIT, high-end travellers, MICE, GIT, VFR and Bollywood segments. Sartha Marketing Consultants will work closely with CTTC to strengthen California’s business relation with travel trade and enhance destination awareness in India.
A ‘Visit California’ event was organised by CTTC in Mumbai day before yesterday to announce their entry in the Indian market. At the function along with the announcement, CTTC also unveiled the California Walk of Fame. Eminent film producers, Manmohan Shetty, Managing Director, Adlabs Films Ltd and Ashok Amritraj and Sabeer Bhatia, co-founder of Hotmail and founder of Arzoo.com were honoured with the California Walk of Fame Award. |