Prior to the formation of Club Med India in August 2008, Club Med marketed its range of villages and resorts across the world in the Indian market by participating in different road shows. It also serviced the market by getting an executive from the Singapore office to undertake sales calls every quarter with select travel agents. “Before setting up Club Med India, I use to visit the Indian market every three months for sales and promotion. However, to tap the potential of the Indian market completely it was vital to have our direct presence as the agents are convinced that the company is serious and keen to push the product in the market,” explained Mumtaz Moiz, General Manager, Club Med India.
Having set up the India division, the first few months were spent in setting up the team, over looking the administration and charting the strategies Club Med India would adopt for the market. However, the company faced a lot of challenges, especially the ongoing global economic slowdown, which affected the outbound travel, both leisure and corporate in a big way. In November 2008, the company introduced the facility for the Indian customers to pay in INR. |