In order to better understand and chart the evolution of the Indian outbound market, Globus Family of Brands conducted a survey focusing on leisure travel trends to Europe. The survey report, which was released recently, categorised leisure travel to Europe in four segments: Indian-operated coach tours, international coach tours, independent travel and cruising. The findings of the survey which was conducted online and offline, with 1,500 experienced travellers, revealed that the top deciding factors when choosing a vacation were price, followed by itinerary choices and the brand name of the tour operator.
As per the survey results, the choice of hotels was varied, with 49 per cent preferring budget hotels and a tour price of less than USD100 a day, 23 per cent desiring at least first-class hotels and the rest choosing superior tourist hotels. Coach tours emerged as most popular with first time travellers (60 per cent) of respondents, while only 32 per cent of first time travellers wanted to explore Europe on their own. The remaining, according to the survey are likely to choose river or ocean cruises. |