Destination branding in India

Globalisation has given marketing of tourist destinations a whole new meaning as countries, regions and individual destinations compete with one another to attract investment and visitors. Vision and brand are a fundamental part of commercial activity, but does a destination need a vision and a brand for tourism development? The answer is yes because destinations, like companies, must communicate to a broad market of consumers about what they are, what they offer, what they do and the consistency and quality of their offerings. This is accomplished through the brand and the vision. Ultimately, a company’s vision is the most visible part of the company’s marketing strategy and the same holds true for tourist destinations . Destination branding is a presentation of the combination of what makes a destination, these include its products and services like agriculture, tourist spots, sports, arts, investment, technology, education etc.