The Department of Tourism (DoT), Government of Karnataka will soon unveil a new Tourism Policy for the period 2009 to 2014. The aim of the new Tourism Policy is to highlight Karnataka as a preferred destination in India by 2016. K. Viswanatha Reddy, Director, Department of Tourism, Government of Karnataka informed that the new Tourism Policy is investor friendly and has addressed all issues concerning land acquisition including government clearance. It has divided Karnataka into four zones and will provide special incentives to develop heritage circuits, Adventure and Pilgrimage Tourism in respective regions in each zone.
In the new Tourism Policy, Karnataka Tourism has also laid emphasis on promotion of Heli Tourism, Health and Wellness Tourism, Cruise Tourism. It has already invited Expressions of Interest (EoIs) from private parties to develop these tourism segments in the state. According to Reddy, through the new Tourism Policy, Karnataka Tourism will target the right consumers from the right market at the right time.
In order to further promote tourism in Karnataka, the state tourism department will target high-end tourists. |