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Monday, January 11, 2010, 17:00 Hrs  [IST]

DTCM gets the world to ‘Keep Discovering Dubai’

Dubai, known for Dubai Summer Surprises (DSS) and Dubai Shopping Festival (DSF) has over the years established itself on the world tourism map. Anita Jain charts out various developments of Dubai Tourism and initiatives taken by Dubai Department of Tourism Commerce and Marketing (DTCM) to propel the growth of tourism of the City

Called as ‘the shopping capital of Middle East’, Dubai draws large number of shopping tourists from countries within the region, as well as across the globe. The City, known for its various theme parks, beaches, mosques, churches, entertainment places, world-class hotels, artificial islands, shopping and souk districts, provides visitors variety of choices for visit. Tourism in the City is going to get a boost with the construction of DubaiLand. Many of the world’s most impressive, breathtaking architectural projects are underway in Dubai, making it the City of the 21st Century. Dubai is expected to attract 15 million tourists from all around the world in 2015.

Early stage of ‘Discovering DTCM’
Realising the importance of promoting Dubai City in the international markets, Dubai Department of Tourism Commerce and Marketing (DTCM) was formed in 1997 to replace Dubai Commerce and Tourism Promotion Board (DCTPB), for planning, supervising and developing the tourism sector of the City. After the formation of the tourism body,


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