Egypt Tourism will be launching outdoor advertising campaigns in major Indian metros starting with Delhi and Mumbai soon, in order to create awareness about the destination in these markets. Apart from that, Egypt Tourism will also organise Egyptian cultural nights in important Indian cities like Bangalore, Kolkata, Ahmedabad, Hyderabad, Chennai, Pune etc. in the coming months. This information was divulged by Magdi Selim, Director, Egyptian Tourist office in India. Moreover, the tourism department also plans to host TV channels from India for fashion shoots at important tourist destinations in Egypt, in order to create a lasting impression about these destinations in the minds of Indian travellers.
When asked about the new destination and travel products that Egypt wanted to focus and promote in the Indian market, Selim informed that Marsa Alam on the Red Sea will be promoted in a big way as a preferred destination for the honeymoon segment and MICE groups. βItβs a virgin and non-polluted destination with lot of leisure and adventure opportunities. Moreover, there are lots of convention and exhibition facilities around this area,β opined Selim |