For the first time, Egyptian Tourist Authority (ETA) organised a road show yesterday in Mumbai, with an aim to increase Indian tourists’ arrivals in Egypt. This event is part of its three country road show (October 13-18, 2010) covering India, Singapore and Malaysia. The road show in Mumbai focused on increasing business opportunities and establishing contacts with the Indian travel trade. As part of its promotions, the Authority will launch an upgraded version of its promotional website www.egypt.travel next month with country specific home pages to provide information on Egypt tourism.
Samy Mahmoud, Undersecretary Head of the International Tourism, Egyptian Tourist Authority said, “We are looking at positioning Egypt as not only a leisure destination but also highlighting its adventure, wellness and MICE segment offerings. We have a growing number of Indian tourists from the honeymoon segment visiting the country. We currently host about 90,000 Indian tourists per year, and we are targeting to increase the number to one lakh this year. |