Emerging eMarketing trends

The travel industry or rather the service industry at large subscribes to the notion that digital marketing channels are becoming increasingly crucial for all advertising and communication with consumers. Likewise, marketers worldwide are shifting their focus from traditional to digital media. The Asia Digital Marketing Association (ADMA) Yearbook 2009 suggests that the development of Digital Marketing has scaled new heights in terms of growth, penetration and also with regards to the level of sophistication offered.

Online customers are now being engaged on newer platforms apart from the typical websites, banner ads and emails. Thus online marketing professionals now have the scope to innovate and differentiate themselves online with the aid of search engine, social media, blogs, sponsored content and mobile. The report also suggests that some of the new online communication tools appear to be like PR than advertising; and clearly the lines are blurring between sales promotion, Customer Relationship Management (CRM) and brand building.