Emirates Holidays, the tour operating arm of Emirates Airlines yesterday launched a new brochure- A World of Choice 2010-2011 which covers 120 destinations across 33 countries in the Indian market. Targeting the leisure segment, this brochure offers family holidays, cultural gateways, recommended city-breaks and also the flexibility to combine different destinations in one holiday.
Emirates Holidays will be promoting its packages from the brochure through travel trade and other consumer marketing efforts. Through this marketing strategy, it is targeting 25 per cent growth from the Indian market this year. Last year, Emirates Holidays registered 7.4 per cent growth on gross sales and 11.2 per cent growth in passenger numbers from the period April 2009 to March 2010.
Speaking with Travel Biz Monitor, Ian McDougal, Regional Manager, Commercial Operations, Emirates Holidays said, “For the travel trade, we have the trade net website which helps agents to browse different packages for different countries, check real time availability of tickets, hotels, car rentals, excursions, |