Emirates launches mobile version of its website

Dubai-based international airline Emirates, has taken the next step in online innovation by launching Mobile Emirates.com, a new facility for customers accessing the Emirates website from their mobile devices. Travellers who access Emirates.com from a mobile browser (on their phone or PDA) will be automatically redirected to the mobile version of the airline's website. The facility is compatible with more than 3000 devices and allows customers to interact with Emirates from almost anywhere in the world. Contact details for Emirates offices worldwide are easily accessible. In the near future, Mobile Emirates.com will become available in a variety of languages and offer customers the ability to book flights on their mobile device together with managing more aspects of their booking.

Mobile subscriptions account for one of the fastest growing areas of Internet usage with the increase of mobile phones, PDAs, smart phones, Blackberrys and iPhones. According to recent research from Informa Nielsen mobile,