Etihad Airways will soon be launching its own Destination Management Company (DMC). The DMC aims to provide a diverse range of leisure and business activities for visitors to Abu Dhabi and UAE. The airline is currently in talks with local tourism partners, with the new DMC set to support the development and enhancement of the capital’s tourism infrastructure. Although final specifications of the DMC are yet to be finalised, many goals have already been put in place, which include tours and desert safaris, event management, experience based packages and VIP services all promoted under one brand and delivered with consistent quality across all participating local tourism and service partners. The DMC will work closely with Etihad Holidays, which will publish its first dedicated Abu Dhabi and UAE brochure this month. It will also have strong Emirati representation with more than 50 per cent of the tourism professionals in the company set to be UAE nationals.
Peter Baumgartner, Chief Commercial Officer, Etihad Airways said, “Abu Dhabi continues its impressive growth towards becoming a key global business |