In a unique initiative called the ‘Europe Travel Showcase’, select premium brands of Europe will be participating under one roof to showcase their products across seven cities in India. Avalon Waterways, Globus & Cosmos, Jungfraubahnen, Rail Europe, and Tourism Ireland will be organising a multi-city road-show targeting travel agents next month. The participating European travel brands will be looking beyond the primary markets of Mumbai and Delhi. These roadshows will be held at seven cities starting in Kolkata, Hyderabad, Chennai, Cochin, Ahmedabad, Panjim (Goa) and Pune as these markets hold the potential to be ‘growth drivers’ for the participating European travel brands.
Europe Travel Showcase will comprise educational presentations by each of the participants followed by a one-to-one session where travel agents from these cities will get to interact on a personal level with the participating travel brand representatives. |