‘Ezeego’ing the marketing puzzle

Known to popularise the concept ‘Buy 1, Get 1 free’, ‘Buy ticket for Rs one’, etc. among the Indian travellers and launching India’s first Hindi travel portal; Ezeego1.co.in has redefined the matrix of marketing travel products in India. Anita Jain recounts various tactics used by this Meta search engine to make travel products more marketable in India