French tour operator Cultival to focus on Indian high-end leisure and FIT segment

With an aim to consolidate all the services under one brand for the ease of its travel partners, Thibault Manchon owner of French tour companies- Visitez Autrement, Purple Beam and Check Theatre, has merged all the three companies into one entity under the brand name Cultival. The company will now offer its services of unusual guided tours to Parisian monuments, event and show ticketing, event management and gift voucher services under one roof. Cultival is currently in the process of aggressively promoting its services in the Indian market. In the Indian market, the company plans to target high-end leisure clientele and discerning young FIT segment, which demand niche offering within a stipulated price range. It will mainly focus on promoting its backstage guided tours.

The company has launched its new website www.cultival.fr and is in the process of introducing unique travel agent logins. The online reservation is scheduled to be activated by September this year. This service will assist the travel agents to view real time inventory of the tours and event tickets and make reservations and payments online.