Canada-based hotel chain, Fairmont Raffles Hotels International (FRHI), aims to create an extensive hotel portfolio in the Indian market. The Group plans to introduce all its three brands, namely, Raffles, Fairmont and Swissotel in the country and establish properties under these brands by 2015.
Speaking exclusively to TravelBiz Monitor; James Kaplan, Senior Vice President (Global Development) - Europe, Africa, Middle East & India, Fairmont Raffles Hotels International, stated, “Although, we have entered the Indian market late, we have a strong interest in the hospitality segment here and aim to establish ourselves in this market.” The company aims to initially introduce properties under the Raffles brand; these hotels will be positioned as five-star luxury properties that target leisure clientele, as Indian high end customers appears to be familiar with the brand name, informed Kaplan. FRHI aims to introduce about four properties under this brand in India; it has short listed Mumbai, Delhi and Bangalore for the same. |