Finewinesnmore (FWM) has diversified its portfolio from premium international food, beverage marketing and distribution with the introduction of a luxury travel offering 'Italy by Élan'. The travel product is primarily designed for the Indian market and is a Joint Venture between FWM and Tastes of Italy, an exclusive destination management company. The company aims to target the high-end luxury travel market with this offering.
Italy by Élan will provide customised travel arrangements to Italy. Informing about the same to TravelBiz Monitor, Dharti Desai, Founder and CEO, FWM, stated, “The product is only for the high-end market. The idea is to provide tailor made and detail oriented tours offering personalised service.” In the Joint Venture, while Tastes of Italy will make the tour packages, FWM will focus on marketing and promoting the product in India. With an extensive wine portfolio from Italy, FWM will work with its partner wineries, from the region, to provide wine tours, tastings and access to private wine cellars, as part of the travel experience. |