Germany-based tmf (Travel Marketing Factory) GmbH, the destination marketing specialist for MICE (Meetings, Incentives, Conventions, Events/ Exhibitions) concluded their second consecutive workshop named 'Best of Europe for Meetings and Incentives' yesterday in Mumbai. A similar event was held in Delhi on March 17, 2009 at The Lalit Hotel witnessing participation of about 50 people from the travel trade. The Mumbai event also received same number of participants. Like last year, the company brought down MICE bureau officials from selective European Convention Bureaus and travel associates like Barcelona Convention Bureau- Spain, VisitScotland Business Tourism Unit, United Kingdom, Vienna Convention Bureau- Austria and K&N Travel Associates Ltd. for the event to showcase their special offerings and products to the Indian travel trade.
Johanna Fischer, Managing Director – Sales, Marketing, Business Strategy, tmf GmbH said, “We have received immense response from the trade last year in Bangalore and Chennai. This year, we planned to enter new markets – Mumbai and Delhi. Here the travel trade is hungry about the content and information on MICE offerings in Europe. |