German National Tourist Office (GNTO) aims to drive promotions to attract Business Tourism from India to Germany in 2011. Realising the growth potential of this segment, the tourism board will work in association with the Indo- German Chamber of Commerce & Industry to encourage trade between the two countries, in turn generating corporate movement from India. While the tourism board only works on theme based promotion for all of its international markets, it will work on Business Tourism segment along with its assigned annual theme of promoting Germany as a destination for Health & Wellness Tourism for 2011.
Informing TravelBiz Monitor exclusively about this development, Romit Theophilus, Director- Marketing & Sales India, GNTO stated, “The Indo- German Chamber of Commerce & Industry will organise several activities to promote trade between the two countries. GNTO recognised this opportunity as this would boost corporate travel from India to Germany. Hence, we have decided to partner with them to showcase the potential of Germany as a business destination.” The tourism board recently concluded the third phase of its annual road shows for 2010 with six suppliers from the India Pool in Bengaluru and Mumbai.
In 2011, it plans to conduct road shows in Delhi, Mumbai, Bengaluru, Kolkata, Chennai and Hyderabad. The road shows will be organised in January, August and October of 2011. GNTO also plans to conduct trade and media familiarisation trips to showcase facets of Germany depending upon the theme for the year. “Kolkata, Chennai and Pune are some of the potential destinations which will drive future growth for us in India,” added Theophilus.
GNTO will start operations of its Visa facilitation office in Bengaluru early next year. Also in order to commemorate 125 years of the invention of cars, the tourism board will launch a yearly promotion for self driving experiences with luxury cars in Southern Germany. “We aim to promote South Germany as a car region and popularise self drive experiences in this region,” emphasised Martina Kohler, Marketing Manager- Overseas, Baden Wurttemberg State Tourist Board.
Spillman, an inbound tour operator for SouthWest Germany in association with City of Munich Tourism Office, Stuttgart Marketing and Ingolstadt Tourism and Congress has introduced a self drive itinerary in 2011. This includes BMW drive from Munich to Stuttgart, Mercedes or Porche drive from Stuttgart to Ingolstadt and Audi drive from Ingolstadt back to Munich. Week long itineraries will be devised across price points. The tour operator is currently in the process of designing smaller itineraries this year as a precursor to the main promotion following next year.