Honeymoon segment: Revenue stream for all seasons

Honeymoon, being a traditional trip taken post-wedding, sources a never ending clientele to the tourism industry. To kick-start their married life, couples are known to have conducted extensive research to plan their never-to-be-forgotten first holiday after marriage. A lonely beach, exotic locales, woods etc. could be preferences depending on ones budget, interests and length of stay. For all these and more, couples often turn to experienced travel agents to solve their dilemma of selecting one honeymoon spot over the other.

Honeymoon market in India
Explaining the importance of the honeymoon segment in the domestic market, Ankit Bhargava, Director, Regal-weddings.com Pvt. Ltd. said, “In my opinion, the honeymoon segment is as good as the weekend segment, especially because it supports sales during both off season and peak season.”