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Friday, October 29, 2010, 12:30 Hrs  [IST]

IHG ties up with Amrapali Group to manage six upcoming hotels in India

IHG’s Holiday Inn Express brand foray into India

InterContinental Hotels Group (IHG) has signed a management contract with Delhi-based developer, Amrapali Group. Amrapali Group will set up six new hotels over the next five years with an investment of Rs 1,000 crore. The highlight of the agreement is that IHG’s Holiday Inn Express brand, a brand based on ‘high-quality-limited-service’ will foray into India. Four of the proposed six hotels will be Holiday Inn Express, the other two being Holiday Inns. The six hotels will be set up in Noida Extension and Noida in UP, Indore; Jaipur Hitech City; Aluva in Kochi and Patna. While the Noida Extension, Indore, Kochi and Jaipur will be Holiday Inn Express brands, the Noida and Patna hotels will be Holiday Inns.

Announcing the tie up, Jan Smits, Managing Director, IHG (Asia Australasia), said that the strong GDP growth and growing middle class population with disposable income makes India a good market for mid-market and limited service hotel brands like Holiday Inn Express. He expects that these six hotels will add momentum to their India pipeline. Smits also informed that 70 per cent of the upcoming properties in India will be under Holiday Inn brands.

Smits said, “Growing number of travellers look for hotels which do not charge them for what they do not use. Holiday Inn Express is designed for such customers, who are looking for well-designed, comfortable and practical room experience.” Complementing Amrapali, Smits hopes that the relations will help further growth of IHG brands in future.

Anil K Sharma, Chairman and Managing Director, Amrapali Group said that both Amrapali Group and IHG are well known names in respective domains and the synergy between the two companies will further go forward. He revealed that Amrapali Group may consider further expanding its partnership with IHG for future hospitality ventures as well.
 
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