India figured in the top five list in authenticity, history, art and culture positioning itself as the best value for money destination, according to this year’s Country Brand Index (CBI) survey conducted by FutureBrand, an international brand consultancy in conjunction with public relations firm Weber Shandwick’s Global Travel & Lifestyle Practice. India also made it in the list of ‘rising stars’ —countries that are likely to become major tourist destinations in the next five years — which was led by the United Arab Emirates, China and Vietnam.
The United States bagged the top spot in overall ranking ahead of Canada and perennial favourite Australia in the survey. The survey, conducted among frequent international travellers from nine countries, also ranked India fourth best new country for doing business, behind Japan, US and the UK. The survey compared 102 countries in diverse fields such as arts and culture, business, best place to raise a family, political freedom, nightlife and environmentalism. |