Indian Inbound: Exploring new horizons

“Nothing can fully prepare you for India, but perhaps the one thing that best encapsulates this extra ordinary country is its ability to inspire, frustrate, thrill and confound all at once.”

This line used by Lonely Planet India 2007 edition best describes the experiences that India has to offer to international, as well as domestic travellers. The country has varied and unlimited offerings that even a lifetime would perhaps seem less to explore in totality. Talking about the travel and tourism industry of India, it is now a proven fact that branding India through the ‘Incredible India’ campaign highlighted the destination on the global tourism map and that the industry is considered to be a fair revenue generator for the country. Post the campaign, India has done ‘incredibly’ well in terms of foreign tourist arrivals, foreign exchange earnings and tourism receipts. Even during turbulent times India continues to be a hot spot along with China showing positive growth as a sought-after tourist destination.