Indians demand personalised, seamless experience when they shop, bank and travel: NCR Corporation

NCR Corporation recently revealed results of its new survey- BuzzBack Market Research which shows that 91 per cent of Indian consumers are more likely to opt for retail, financial services or travel companies which offer them greater control over where, when and how they interact across a range of channels — including social media and smart phones.

The findings show that Indian consumers today are demanding more seamless and personalised experience across multiple self-service technologies. An overwhelming 88 per cent of Indians surveyed said that they are more likely to choose retailers that enable them to interact via their preferred combination of online, mobile and in-store self-service channels. Beyond this, 94 per cent of those surveyed said organisations need to do more to ensure their social media activities are properly integrated with these channels.

“Indian consumers today are time-starved and digitally-enabled. They are frustrated by inconsistent experiences across channels and demand more personalised,