Israel Tourism will try to forge partnerships with Indian travel trade to promote inbound from India to Israel. As a first step, Israel Tourism had organised road shows in three important cities – Mumbai, Bengaluru, and Hyderabad – to introduce the destination and the tourism offerings to the travel trade in these cities. The Tourism Board has plans to organise road shows in cities like Pune, Chennai, Goa, Ahmedabad and Kochi in the coming months.
As per the latest inbound figures, about 40,000 Indians visited Israel in 2010, registering a growth of 36 per cent compared to the previous year. According to Naama Oryan-Kaplan, Marketing Adminisstration, Ministry of Tourism, Israel, there has been a 12 per cent growth in Indian inbound to Israel in the first quarter of 2011 compared to the same period in 2010.