Messe Berlin (Singapore) has announced details of its enhanced hosted buyers’ programme for ITB Asia 2010, which will be held from October 20-22, 2010 in Singapore. New filtering techniques are being introduced. The aim is to ensure that only high quality buyers will enter the pre-scheduled appointment system to meet exhibitors. Nino Gruettke, Executive Director, ITB Asia, who leads the ITB Asia team in Singapore said, “We want to focus on quality over quantity. We will limit the number of hosted buyers to 700 and make sure these are the best we can get.” Messe Berlin (Singapore) positions ITB Asia as ‘The Trade Show for the Asian Travel Market’. The company is a subsidiary of Messe Berlin, which has organised ITB Berlin for 44 years.
Buyers registering for ITB Asia 2010 will be required to arrange ten pre-scheduled appointments each day, a total of 30 for the show. Messe Berlin (Singapore) believes that ten a day allows buyers sufficient time for additional spontaneous appointments. Buyers interested in attending ITB Asia 2010, can submit their applications online at www.itb-asia.com from April 12-30, 2010. |