The Japan Tourism Agency has unveiled a new slogan and logo as part of revamped tourism promotions to increase international inbound visitor numbers. The new slogan ‘Japan. Endless Discovery’, implies that Japan is a destination with countless historical, traditional, and cultural attractions, encouraging travellers to visit the country as a destination more than once. The red and white logo encompasses Japan’s iconic cherry blossom against a sun background.
According to a report in travelmole.com, the Japan Tourism Agency is aiming to attract ten million visitors to Japan in 2010, having designated the year Visit Japan Year, then 15 million visitors per year by 2013 and 30 million per year in the years beyond.
The number of international visitors to Japan was 6.79 million in 2009, down 18.7 per cent on 2008 figures, due to the global economic crisis. According to preliminary figures estimated by the Japan National Tourism Organisation, 2010 is showing positive tourist arrival with cumulative visitor arrivals for the first two months of the year totalling 1.3 million - up 32 per cent on 2009 figures. |