The Johannesburg Tourism Company, the official tourism promotion agency of the city of Johannesburg, is looking to tap the Family and MICE segments in India. According to Phelisa Mangcu, Acting CEO, Johannesburg Tourism Company, this decision was taken in light of the positive response JTC received during its first-ever India promotion during the South African Tourism road shows held in January this year. In addition, JTC is looking to conduct a research on BRIC countries to further understand the markets.
Speaking about their decision, Mangcu said, “During our promotions in India, we found that Indians are looking at experiential holidays and love to travel with their families. We will be promoting destinations like Soweto, Gold Reef City, Lion Park, Montecasino and Bungee Jumping at Johannesburg.” She added, “With four convention centres in Johannesburg, we want to tap the Indian MICE market as well. We recently hosted an incentive group of over 50 people.”