JTB to increase destination awareness through educational tours and workshops in the Indian market this year

After successfully hosting road shows in Mumbai, Bengaluru, Chennai, Hyderabad and Ernakulam in July this year, Jordon Tourism Board (JTB) will continue to increase destination awareness through educational trips and workshops in the Indian market. JTB will undertake four educational tours for the travel trade, one MICE oriented tour and one tour for the media by this year-end. The educational tours will focus on product knowledge in the leisure and MICE segments. The destination is positioning itself as a niche destination targeting FIT travellers as well as MICE groups. Further more, Jordan government is currently working towards relaxing the Visa procedures for FIT travellers.