Kerala seeks to promote Film Tourism to showcase its tourism destinations

>Kerala is set to pull in the reel world to showcase its mystic mountains and serene backwaters to the global tourist. To make 'Cinematic Tourism' a reality, the State government is planning to roll out a single-window clearance system for global co-production of films in the state, A P Anil Kumar, Minister for Tourism, Government of Kerala, said recently on the sidelines of a session on Discovering Kerala Through Cinema, held as part of the ongoing International Film Festival of Kerala.

Kumar expressed confidence that movies filmed in Kerala would act as the State tourism's brand ambassadors. To attract film crew, the State would consider slashing charges collected for allowing units to shoot at tourist hotspots, according to a report by The Times of India.