Kerala Tourism, first STB to launch destination specialist programme

Kerala Tourism is in the process of launching a destination specialist programme for international source markets, making it the first State Tourism Board (STB) in the country to introduce such initiative. The destination specialist programme will be introduced on an online platform in the next three months. Kerala Tourism is currently working on the details of the programme. The destination specialist programme for Kerala will help the state to enhance destination awareness in the international source markets eventually leading to more traffic into Kerala and also enable Kerala Tourism to build a database of loyal suppliers who promote Kerala. Divulging details about the concept, Dr. Venu V, Secretary, Kerala Tourism, informed, “The destination specialist programme has been on the agenda for quite sometime for Kerala Tourism. Apart from launching it in the international markets, we are also considering the launch of Kerala destination specialist programme for the domestic market. We are evaluating the possibility as course content for international and domestic markets will be different.”

When contacted other states, West Bengal, Madhya Pradesh