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Thursday, September 24, 2009, 09:00 Hrs  [IST]

Kerala Tourism kick starts international road shows to promote the state’s tourism potential

According to an IANS report, Kerala Tourism in association with industry stakeholders recently kick started an international road show in Brussels, which will continue till the 25th of this month to promote the tourism potential of the state as Kerala’s tourist season is just round the corner. Dr V. Venu, Secretary, Kerala Tourism, who is leading the Brussels show will travel to Paris next to participate in a trade mart and will then travel to Italy. Kerala Tourism will also organise road shows in Singapore, Sydney and Melbourne next month and will have a stall at the World Travel Market (WTM) show, to be held this year in London from November 9-12.  

“This is the first time Kerala is having a separate stall outside the India Pavilion. This will provide more visibility to Kerala Tourism and of course more space for those who want to display their products in the London show,” said E.M. Najeeb, Chairman, Air Travel Enterprise Group. The Group will be participating in the WTM event.

Cherian Phillip, Chairman, Kerala Tourism Development Corporation (KTDC) is currently in Russia, while M. Sivsankar,


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