As the Kerala Tourism Department is working hard to attract more visitors to the state, the tourism lobby has suggested the state get a new brand identity. A section of the industry people believe that the tagline, God's Own Country, that raised the state from obscurity to global recognition as a tourist destination and captured the imagination of millions, has become old, reported Preetu Venugopalan Nair in The Times of India.
The issue was raised in the tourism department's core committee meeting in December 2012. Confirming this, E M Najeeb, President, Confederation of Tourism Industry, Kerala, said, "At the core committee meeting with the tourism minister, we looked at ways in which tourism in the state can be re-established. |