In a move to make the holiday destination even more attractive and accessible for the domestic market, Kerala Tourism will soon announce a tie up with one of the country’s leading airlines. This latest marketing initiative will make Kerala one of the most cost-effective destinations in the country and is the first of –its-kind from a state tourism board in the country. To promote the Dream Season Holidays, a series of national road shows will commence in the key cities of Bangalore, Chennai, Hyderabad, Ahmedabad, Surat, Nagpur, Pune, Mumbai, Kolkata and New Delhi. Around 40 trade partners will have B2B meets, scheduled between March 17 and July17, 2009.
At a time when destinations are showing declining figures, Kerala is bucking the trend in the crisis-hit global tourist industry. 598,929 foreign tourists visited Kerala in 2008, up 80,000 from the previous year. This is an impressive growth of 16.11 per cent compared to the overall growth rate for India in 2008 which is 5.6 per cent and the international growth rate of two per cent. Most visitors are from the UK, followed by France and Germany |