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| | Monday, September 22, 2008, 10:00 Hrs [IST] | Kerala Travel Mart: Showcasing the best | Kerala Travel Mart is getting bigger and better as more participants are showing keen interest in the event. Touted as the biggest in India, the fifth edition of the Mart being hosted at Le Meridien Convention Centre in Kochi is all set to take centre stage. Lakshmi Vishwanath charts out the growth and success of the Mart | |
| | “One of the ten paradises of the world” - National Geographic Traveller, “Where the smart traveller goes” –Weekend FT – London, “One of the hundred great trips of the 21st Century” - Travel and Leisure – UK, “Where India flows at a relaxed pace” - The New York Times. Kerala has today come to be known as a ‘Superbrand’ in tourism circles.
Tourism in Kerala developed through government-private partnerships. Large numbers of Keralites started going abroad to work in the 1980’s and this spewed a large number of travel agencies all over the state. The travel trade then spotted the opportunity in inbound tourism and thus started focussing on domestic tourism. The government too realised the tremendous potential of tourism and went all out to promote the destination, attract investments and create the right environment for this industry to flourish. Today, tourism has emerged as the most stable and best performing industry in the state. It generates over one million skilled, semi-skilled and unskilled jobs. | |
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