Kuoni India has appointed Parveen Jiterwal as the new Head of Marketing with effect from June 1, 2010. Jiterwal takes over from Nishant Kashikar, Head Marketing, Kuoni India, will look after all the marketing initiatives for Kuoni India.
Speaking with TravelBiz Monitor on his appointment as the new Head of Marketing, Jiterwal said, “I look forward to utilising my experience in the field of marketing and communications to leverage the strength of these brands to build our business and increase our market-share through strategic insight and strong consumer focus. The name of the game is continuous innovation and customer orientation.”
With travel picking up in India, the company is looking at innovating products to cater to the mass audience and promote it through marketing campaigns across India. With social networking sites emerging as potential marketing tools for promoting travel products, Kuoni India is looking using social networking sites to help them gain strategic insights on interest, preferences and trends to develop relevant and innovative products. |