Kerala-based IT company, Le Logiciel recently launched Le Tourister, tour management software that has been specially designed for tour operators. The product mainly offers web-based solutions, which will enhance the quality of tour operators’ businesses. Le Tourister, targeted at tour operators, aims to reduce their day to day tasks, thus save on time and cut costs. According to company sources, the software provides Internet marketing assistance and Enterprise Resource Planning (ERP) solutions for tour operators.
Referring to Internet marketing assistance, Shyam S Pillai, Technical Director, Le Logiciel said that they are offering marketing assistance to tour operators through the Internet in two categories: normal search engine optimisation and pay per click. “In the first category, we will promote tour products on the Internet with keywords, thus allowing users to view requested tour products of various tour operators in the first twenty search engine listings (answers). The pay per click category will promote tour products through Google AdWords. We are also providing various web-based solutions to the clients under ERP,” informed Pillai. |