With an aim to promote Lourdes, famous as a pilgrimage destination in France, in the Indian market, the Lourdes Tourist Office is looking at targeting the Christian community from South India especially Tamil Nadu and Kerala, as well as tourist from India visiting France.
Speaking with TravelBiz Monitor on the promotional strategies, Franck Delahaye, Promotional Director, Lourdes Tourist Office said, “The strategy is simple- to establish our presence in the Indian market and become a market leader for France. When one visits France, they must go to Paris first then maybe Riviera; but if anyone has to discover the real France, then one must visit the 'other South' in Lourdes and Pyrenees.”
He added, “The tourist office plans to highlight the destination and surrounding region of Pyrenees by conducting a series of road shows and press conferences in key source markets like Mumbai and New Delhi. The tourist office visited India along with Pau Pyrenees Tourism last month to promote the destination in India. |