Luxurious adventure, new buzzword in tourism

An adventure sojourn during the day and evenings filled with luxury and indulgence is the new trend travel operators across the country are offering to woo domestic, as well as international travellers. Luxurious adventure is the new buzzword in tourism. According to an IANS report, this trend which has become much sought after by the jet-set corporate honchos is now becoming common with adventure seekers too.

According to Mandip Singh Soin, Vice President, Adventure Tour Operators Association of India (ATOAI), “The amalgamation of luxury with soft adventure owes its existence to two reasons. One reason is that those who love to indulge in luxury are now beginning to enjoy an occasional trek, jeep safari through the woods and mountains that adds to their experience. Secondly, those who are pure adventure lovers now have the opportunity to upscale their comfort level. Overall it is a better and healthy experience.”

He added that the preferred sectors in India for a 'luxurious adventure' are Rajasthan, Kerala and Uttarakhand. However, some of the most preferred destinations are Velavadar Black Buck National Park and Gir National Park,