In a move to increase tourist traffic to the northern parts of Kerala, the Malabar Tourism Development Cooperative Ltd. (MTDCL) has set up a dedicated travel and tours division – Vismaya Tours & Travels. It is the second venture by the cooperative society which also operates a water theme park, ‘Vismaya Park’, in the Kannur district of Kerala. The company will offer both inbound and outbound packages and carry out promotions through its website and the travel trade. AP Anilkumar, Minister for Tourism, Kerala, inaugurated the division on December 31, 2011.
Speaking with TravelBiz Monitor, Manesh Bhaskar, Manager, Vismaya Tours & Travels, said that while the objective is to promote the Malabar region of Kerala, the company will also come up with inbound and outbound packages and promote the same through both the company’s website and the travel trade. “The company will also participate in all the future travel exhibitions in both India and abroad to promote its packages,” he added. |