As US-based Las Vegas Sands Corp is gearing up to launch its second Asian property, Marina Bay Sands Singapore, the hotel is devising marketing strategies for the Indian market. Marina Bay Sands Singapore is scheduled to be launched in April 2010 and will have a room inventory of 1,000 rooms, selected convention spaces, casino, three celebrity Chef restaurants and 50 per cent of retail stores. The property will be fully operational by September 2010.
The property is targeting the Indian outbound market for Meetings, Incentives, Conventions and Events (MICE), as well as Free Individual Travellers (FITs). The Indian wedding industry is also one of the prime target segments for the property. “We aim to promote our property as an integrated entertainment destination. The Indian wedding market is huge and demands for innovative offerings and set ups. With our property, we can offer a variety of options and flexibility to use our facilities like SkyPark, casino, museum and convention spaces for Indian weddings,” informed John Strait - Director of Catering and Conference Management, Marina Bay Sands Singapore. |