“Today almost 70 per cent of our passengers say that they travel by ‘Meru’ instead of calling it a ‘taxi’ and this is what has been our focus. We are increasingly becoming a brand by itself, making the ‘taxi’ experience more comfortable, safe and reliable in India,” said Gavin Dabreo, Vice President – Sales and Marketing, Meru Cab Company Pvt. Ltd. It’s hard to believe that Meru Cabs, the brand which created the concept of radio taxis in India is not even two years old but according to the company; the brand is growing and has been giving tough competition to the other players in the market.
Early steps
It all started in 1998, when Neeraj Gupta, MD, Meru cabs started off with a small auto workshop, ‘Elite Class’ to provide high quality auto maintenance services at affordable prices. The unprecedented success of ‘Elite Class’ with corporate clients such as Tata Infotech, Blue Dart and Sony, led Gupta to start a passenger transport business under the name ‘Travel Link’ in 2002. |